Your customers or potential customers might be interested in seeing how you grew over the years. You can even choose to present your history to your viewers in the form of a timeline, which allows you to display a large amount of information in a visually engaging manner. This is your chance to share your relevant milestones and achievements relating to your business in an engaging way. Here, you can show them where, how, and when you started, and everything your business has accomplished on the way. Take the visitors on your website to a trip down memory lane, and give them an insight to the history behind your store. You’d also want to include the following elements in your About Us page to communicate your brand’s reason for existing to customers: Your History Share the bigger picture: Share details of your future objectives or state your aims and mission.Introduce the solution: Mention how your company is pursuing its objectives and the pain points you intend to address.Tackle the obstacle : Convey how you set out to address the issue and the challenges you faced along the way.Set the stage: Describe the industry problem that caused you to act.Use the following steps to craft a narrative for business: IYou need to make sure that the information you add on the About Us page accurately represents who you are as a brand.
Your business model or how your products are sourced/manufactured.Īs an important part of your website your About Us page can set you apart from your competitors in a way that can build your brand in a positive way.The cause or customers that your business serves.The story of your brand and why you started it.Compared to a landing page, an About Us page help you communicate a range of things: Your About Us page is your perfect opportunity to tell a compelling story about your business.Įven though an About Us page is one of the most important elements of a website, it is often one of the most overlooked elements. This can include the products or services you are offering, how you came into being as a business, your mission and vision, your aim, and maybe something about your future goals too. It includes a detailed description covering all aspects of your business and you as an entrepreneur. An About Us Page is a page on your website that tells your readers all about you.
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